6 Brands with the Best Business Strategies
Every business owner wants their business to be successful but success doesn’t come easily. You have to work hard, stay motivated and dedicated, and must have a strong marketing strategy in your arsenal. Every business has its marketing strategies but something that works well for other brands may not work out for you. For instance, an academic writing service that offers dissertation writing help to its clients wants to provide them with essay and assignment help as well because its competitors expanded their business by including more services. Yet, it is not necessary that adding more services will actually grow their business. Chances are that this idea will turn out to be the opposite for them. Nevertheless, you can get vital insights from your competitors by carrying out thorough research and trying to understand their tactics and strategies.
Businesses with the best marketing strategies
Have you ever wondered what marketing strategies some of the biggest names in the business world might be following? Even if you didn’t, many of us have and where it’s not quite possible to know everything as some things are always kept confidential, we have identified 6 brands with the best marketing strategies that helped them to grow their businesses globally.
1. Red Bull
Red Bull gives you wings and their marketing strategies can help your business soar in the sky as well. It is an Austrian company but many people who are not from Austria, also feel as if it is a local brand. If that is the case with you too, know that their marketing strategy has worked. Red Bull is one of the top marketing giants out there. Furthermore, they will do whatever it takes to ensure their product is marketed to all. When Red Bull started, energy drinks were not popular. Whereas, traditional marketing and advertisement were costly. So they came up with a plan of their own and delivered free samples to their target audience, wherever they were. This worked out for them and they still follow this practice. Additionally, they host sports events throughout the world which makes people remember them.
2. Netflix
Ever thought about how Netflix is the boss when it comes to keeping customers engaged? Throughout the years, they have followed a Personalisation Marketing strategy that has helped them stay at the top of their game. Netflix keeps its customers interested by making personal offers and recommendations. Moreover, they make the most of their personalised marketing strategy without annoying the customers. It just sends them personalised notifications and emails that remind the customers to watch a film based on their preference or notify them about the new season of a series they might be watching.
3. McDonald’s
Almost everybody knows McDonald’s even if they have not actually tried it. This is the impact of their tremendous marketing strategy. While McDonald’s has kept its consistency throughout the years, they have also worked on ensuring its food aligns well with the local culture of the countries. No matter where you are, McDonald’s has tried to combine the local culture and taste with its originals. Besides, McDonald’s makes sure the quality remains the same and consistent in all its franchises across the globe. Another important strategy that McDonald’s implemented is that it has always invested in and sustained its core and fan-favourite products.
4. BMW
BMW has been a leader in manufacturing some of the most luxurious and advanced cars for ages now. When it comes to their marketing strategies, they make sure they do not miss anything. They lay a strong emphasis on creativity and producing the best content for their target audience. Their creativity is evident in all the ads. Not only that, all their ads are unique, impressive and visually pleasing. BMW incorporates something new in all the ads which leaves the viewers in awe. Apart from that, BMW has tried a number of other strategies like collaborating with celebrities for their ad campaigns and using rival marketing strategies by targeting their archrival, Mercedes-Benz in their ads. Most famous brands implement a rival marketing strategy every now and then to increase their revenue and throw shade at their competitor. Many thesis services also take a dig at each other to bring the opponent down.
5. Nike
One name that has made a name in the sportswear industry is Nike. They take great care and measure things thoughtfully while launching their marketing campaigns. From partnering up with Facebook’s Chatbot platform to creating Nike by You, they have done everything to power up their marketing game. Besides, they have always kept their customers as the top priority. They have figured out the needs of their target audience and they implement all their marketing strategies and tactics while keeping the customers in mind. This is one of the main reasons for their success. They heavily depend on their advertisement and marketing strategies to stay at the top of their game. Nike has also profited by collaborating with famous athletes and celebrities. Their sales strategies like promotional offers and discount codes can’t be ignored as well.
6. Apple
Just like all successful marketing giants, Apple has focused to provide better value to its customers. Besides, Apple also knows the value of its products, which is why they don’t hesitate to charge for its products. They know people will pay for the products. Their advertisements are simple yet captivating. Their ads hit people right in the feels and we are bound to watch them. Not only that, Apple knows their audience well. The positive reviews from its fans are what has made them so popular. They make the most of their popularity and deliver premium content.
To Sum Up
If you want to take your business to the next level, you need a marketing strategy that works your way. We discussed some of the biggest brands and the marketing strategies that helped them to succeed. To take your business to the next level, you will have to make constant efforts and try different things to see what works best for you. Nonetheless, you can still learn from the tactics followed by some big names in the corporate world.