There are dozens of medical marketing strategies you can implement, but not all of them may be appropriate for your medical services. When it comes to marketing to physicians, there must be a comprehensive plan focusing on finding, attracting, and retaining patients.
Before starting to enumerate the most important medical marketing practices specialized in the medical field, here are some important statistics in the field of healthcare:
- According to a study conducted by Google, 1 in 20 searches are related to healthcare.
- Having a website that contains hospital information on search engines increases the number of visitors to the hospital website by three times compared to those who do not have an online presence; Search is the preferred way for patients to find healthcare providers online.
- Global digital advertising expenditures for healthcare companies (including physicians) are expected to increase by 3.6% in 2020.
- 88% of healthcare appointments are scheduled over the phone as potential patients searching online prefer the calling process; healthcare is personal and private.
- According to Accenture, 2.4% of healthcare appointments are scheduled online.
- During the past four years, the Google search engine shows a 3-fold increase in the search for the following words (doctor/doctor/hospital) in Jordan.
Practices to follow to get the best results in digital healthcare marketing
Understand the needs of patients to increase revenue
This is the starting step, so craft your medical marketing content accordingly, and remember that no one chooses to have surgery or any other medical procedure by choosing from the names on offer; So that patients look forward to the treatment but don’t know who is going to help them.
So you need clear and explicit content; So that frames your marketing message that highlights how you can help them recover rather than laying out treatment options directly, which will help you attract more patients.
To learn for better understanding please visit https://www.healthcaremarketingagency.net/
Invest in digital medical marketing
Medical Marketing is very important to health; Therefore, marketing to doctors should start with the following:
- A detailed and solid plan based on proven strategies, tactics, and specific goals.
- A way to measure the return on marketing investment.
- A list of medical marketing activities that will help clinicians achieve their goal of acquiring new patients.
- Let us help you draw up your plan. Get your free consultation.
Video
Video content accounted for nearly 80% of all online traffic in 2019. Since YouTube is the second largest search engine after Google, you can’t ignore video as a form of content in which you can express your medical services, or you can use other networks such as Snapchat, Instagram, or even Tik Tok.
We at Upscale recommend YouTube; for the following reasons:
- The video adds a bit of confidence and credibility to the followers.
- Visual content has more impact on the audience than text.
- Using video helps improve your website’s search engine rankings; Video content is 50 times more likely to rank on search engines than text.
Video Marketing Ideas We Recommend to Healthcare Organizations
- Photographing patient testimonials.
- Welcome videos.
- An overview of the treatment. Interaction videos on social networks (motion graphics, whiteboard).
- Short videos in which the doctor talks about the treatments offered by the clinic or provides information about specific medical problems.
- Frequently asked questions or frequently asked questions in your field.
Encourage patients to express their opinion in the comments.
When it comes to medical marketing for doctors, reviews, ratings, and reviews are the most influential on potential patients and the rest of the people. About 72% of patients read online reviews and reviews when looking for a new doctor.
Encourage your existing patients to leave real opinions about your services and the performance of your medical staff on the review sites, and don’t forget to respond to these reviews and comments, whether positive or negative.
Add your business to online business directories.
When a potential customer searches for a medical practice on Google by phone, 4-5 business listings will appear above the organic search results. Potential customers will see these only search results without scrolling down.
Your business (your clinic or medical center) must be listed in local directories such as Google My Business and Yelp so that patients can find you easily. Make sure to use the same contact information for social media in medical marketing on different platforms; To show that your work is legitimate and real.
Social media marketing
According to PwC, 41% of healthcare clients say that the content they find on social media influences the choice of treatment centers they will visit.
Sharing great content on social media helps keep your audience engaged, and it can be a great way to reach a large number of potential customers. However, bearing in mind the differences between social media, take the time to evaluate the best platform for your marketing campaigns.
Do you have a website designed specifically for healthcare?
Online visitors form an opinion about your business in half a second after your site is loaded, and more than 15% of visitors will judge the credibility of your practice and professionalism based on your website design; So, your site should be:
- Well-designed, suitable for healthcare
- It loads quickly.
- Suitable for smartphones.
- Optimized for search engines
- Security.
- It is easy to navigate between its pages.
- Clear and simple (uncomplicated).
- It contains a blog that includes medical articles and is constantly updated, which is very important if you want your website to rank among the pages of search engines.
Focus on the areas below to convert potential patients into actual patients:
- Provide online scheduling service.
- Owning online patient portals.
- Provide an easy way for patients to communicate with you.
- Be sure to provide your website with videos explaining your medical services.
- Email Marketing
According to PwC, 41% of healthcare clients say that the content they find on social media influences the choice of treatment centers they will visit.
Sharing great content on social media helps keep your audience engaged, and it can be a great way to reach a large number of potential customers. However, bearing in mind the differences between social media, take the time to evaluate the best platform for your marketing campaigns.
Track your marketing campaigns
Tracking your marketing campaigns can help you see if your efforts are paying off. Here are some metrics you can track:
The source of your patients.
Acceptance rates.
Total revenue.
Re-admission rates.
Return on investment (ROI).
In addition to helping you track the best performing campaigns and those that need some improvement to boost your ROI.
Maintain a strong electronic presence to achieve your goals
. Maintain a strong online presence to achieve your goals
In addition to the steps we mentioned, one of the most important steps for marketing doctors is to maintain a strong online presence; As competition in healthcare is fierce and healthcare activities that neglect their marketing needs will lag further, so allocate sufficient time and resources to stay ahead.
Our most successful medical clients understand that healthcare marketing is a permanent and endless thing, and it is not just a Facebook page or an Instagram page with your contact information and a few photos; It is an integrated system to achieve the most important goal, which is to increase sales!
