Is Text Messaging Better Than Email Marketing?
The key is communication. But with so many options available, how can one know which approach will best spread the message and make it heard?
Emails and Patient Text Messaging appear to be the most widely used methods of internal and external business communication. But when it comes to response time and effectiveness, Patient Text Messaging is edging out other forms of communication. Since a text message is delivered directly to the front lock screen of every intended recipient’s phone, patient texting systems has emerged as the preferred method for quick, direct communication.
Why it’s So Important to Communicate?
It creates and upholds relationships.
Promotes Innovation
Creates Effective Teams
Aids in Employee Management
Supports Business Growth
Transparency is ensured
Bottom line: We are more productive as a business both internally and externally the more communication we have. The best method or combination of methods to use for your business will depend on both your industry and your clientele.
Effective communication depends on getting the message out there as quickly and effectively as you can, whether you’re looking for a business solution for internal or external communication.
Email Has Taken Over
According to Forbes Magazine, email has been the preferred form of communication for the past 20 years. The majority of professionals spend on average 6 hours per day sending and receiving 123 emails. Laptops, tablets, and smartphones make it possible to access email both inside and outside of the office.
E-mail Is Dead
It might be a little overstated to say that it is dying. But as other, more collaborative means (like social media, conferencing apps, and bulk patient texting systems for business) come into play, many organizations are starting to realize that email is becoming a less effective method for communication.
Email has grown stale and linear, making receiving new information feel like a flood of information. Patient texting systems is firmly capturing a younger, more diverse community of users, despite the fact that it is still a widely used communication tool.
Consider the fact that 35% of 18 to 29-year-olds flocked to social media to learn about (the 2016) election, as noted by Forbes, “suggesting that, even in terms of major world events, Generation Z prefers open forums and discussions to simply being told information.”
Therefore, even though email is efficient and not likely to disappear anytime soon, other forms of communication are starting to take center stage, especially as our population ages. The most common form of electronic communication over the next 20 years may very well be patient texting systems and other messaging apps.
Worldwide Patient texting systems
In fact, more people than ever are patient texting systems . 21 nations were surveyed by the Pew Research Center. Even in developing countries like Kenya and Indonesia, 75% of cell phone users said they text regularly.
In both wealthy and poor countries, a lot of cell phone users enjoy patient texting systems .
“The young and the well-educated are especially likely to embrace all of these technologies,” according to each of these nations. People under 30 and those with college degrees tend to use their cell phones for more purposes than those in older age groups and those without a college degree (referring to patient texting systems and social networking).
Email and patient texting systems are ideal, but patient texting systems is superior.
Even though email and patient texting systems are the most comprehensive communication methods, patient texting systems seems to have a wider reach if only one were to be chosen. 500 consumers’ responses to a survey about email vs. patient texting systems yielded some interesting results, according to Quora’s Sales and Marketing.
“Email marketing’s average retail open rate is only 22.54%. For SMS marketing, the average open rate is 99%.
“Retailers only click through on emails at a rate of 2.95%. The typical click-through rate for retail SMS marketing is 36%.
“90% of all texts are read in under three minutes.”
“91% of adults keep a mobile phone within easy reach at all times. whereas 84% of email traffic is still spam.
“There are 3.6 billion email accounts and 6 billion mobile phones worldwide.”
“73% of consumers use a laptop, compared to 76% who own a smartphone.”
“On average, 19% of people click URLs sent via SMS, compared to 4.2% of people who click URLs sent via email.
In 2011, over 150 billion texts were sent in the UK, where 144.8 billion emails are sent every day.
Compared to emails, SMS has an engagement rate that is 6-8% higher.
Compared to mail-in and newspaper coupons, SMS marketing coupons are 10 times more likely to be redeemed and shared.
Therefore, patient texting systems has a place in our world’s communication system, even though email is still deeply ingrained in it. Most users have established filters to separate the wheat from the chaff and dedicated spam folders.
Messaging Is Direct
Most texts received via text are at least glanced at before being read or ignored, with the former being more common. When compared to patient texting systems , which is much harder to avoid or fail to at least acknowledge, email has become much like the mail we receive in our mailbox on a daily basis.
Adapting to Society
Young people will age and bring their pervasive patient texting systems and social media mindsets with them as the demographics of our population change, while a new generation of smartphone users will continue to use these platforms for communication.
While email communication still plays a significant role in general communication campaigns today, patient texting systems are quickly asserting its position.
A Place for Both?
Each platform has a purpose. Email communication is crucial, particularly when formal channels are required to deliver crucial information. Due to its informal nature, patient texting systems is a great way to communicate reminders, deadlines, and quick bits of information. But be sure that your business communication strategy changes as well as the times.