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Medical SEO in the health sector: Improves visibility

Medical SEO applies strategies to adjust the characteristics of a web page’s structure, design, programming, description, and content. For what purpose do we do this? To achieve better organic or natural positioning (without paying) of digital content in the results lists when a query is made on the Internet.

Positioning yourself among the first results of web search engines such as Yahoo!, Baidu, Bing, YANDEX, DuckDuckGo, or AOL, among others, is essential. But the one that takes the preference, with a lot of difference, is Google.

Importance of content optimization to position yourself on Google

Sources such as healthcare marketing agency and Statista report that Google had a global market share of over 80% in 2019. In some countries, it exceeds 87% for searches from computers. In addition, queries for two or more words made in this search engine exceed 94% of the preference.

On mobile devices, it is also the supreme king. According to Net Market Share reports, it has a market share of over 86% of searches using tablets worldwide. In cell phones (mobile) it exceeded.

Considering that as of this year, there are more than 1.74 billion websites on the Internet and more than 7 billion Google searches daily, how do we get our digital content on the Internet? On the first page of the results? Combining different healthcare SEO services.

How Medical SEO works

You will add points to improve the positioning of your web pages, regardless of your sector, by incorporating the following ten key strategies:

  1. Identify your final or potential customer.
  2. Analyze your market niche.
  3. Find out who your competition is and how they behave.
  4. Select the keywords related to the theme of your content and the secondary words and analyze the volume of your search (keyword research).
  5. Help Google and other search engines crawl your pages by writing a meta description that includes the keyword.
  6. Select a URL without accents or special characters, which is easy to remember for your visitors (friendly URL). Never date URLs.
  7. Select eye-catching and original H1 and H2 headings and H3 and H4 subheadings, including the keyword.
  8. Add internal and external links (link building).
  9. Medical SEO also focuses on copywriting. Use short paragraphs of no more than 20 words, lists, and text in sections identified with subtitles.
  10. Design or edit audiovisual resources to have the best size/quality ratio. The images, videos, and audio must be displayed in the shortest possible time, thus increasing the speed of the page. You must name the photos with the keyword or keyword on which you want to position yourself.
  11. Manage a keyword density between 1.5% and 2% vs. the total word count of the text.
  12. Work with evergreen texts. Avoid seasonal texts.

Medical SEO: content is essential

Content quality is another key aspect of search engine optimization. Medical SEO and quality content translate into more visits, recommendations, and purchases (conversion). When this happens, your page is positioned better in the ranking of search engines (PageRank).

The content must be related to your business sector, the niche you serve, or where you want to go. We thus enter the field of SEO strategies recommended for an industry to develop specific marketing.

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Medical SEO for the health sector

We have already highlighted that it is essential that the information about your company, products, and services be visible on the Web. This is achieved through better organic positioning in the search engine results or SERP (Search Engine Result Pages).

In the specific case of content related to the health sector or its online marketing, these are six key strategies for Medical SEO:

  1. Develop original content with added value for your visits. This will be rewarded with preference and loyalty to your company or brand.
  2. Work with experts, using good data sources and links to recognized external pages. Providing information in the area of ​​health requires rigorous research.
  3. Consider the characteristics or special needs of your customers. Verify that all web and mobile content has the appropriate level of usability.
  4. Web pages should be viewable on any device. This is achieved by using adaptive designs (responsive) and good accessibility practices for the Web. Mobile compatibility is critical in Medical SEO.
  5. Not everything has to be text, combining different types of resources. Incorporate infographics, images, and videos to position yourself better in the health area. These formats summarize and can transmit much content in a few seconds.
  6. The opinion of experts and recognized institutions in the area of ​​health differentiating elements. Together with the incorporation of relevant data, they will help the selection of your web pages and their better positioning.


In short, leveraging web content positioning requires a combination of Medical SEO strategies and quality content. In addition, links to well-supported, reliable sources and up-to-date data will earn recognition in the industry.

If you are looking for a specialized company to help you develop content for the health sector, contact us, and we will help you.

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